{"product_id":"the-rules-of-contagion-why-things-spread-and-why-they-stop","title":"The Rules of Contagion : Why Things Spread and Why They Stop","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAn Observer Book of the Year\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eA Times Science Book of the Year\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e'It is hard to imagine a more timely book ... much of the modern world will make more sense having read it.' The Times\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWe live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTo understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNow revised and updated with content on Covid-19.\u003c\/span\u003e\u003c\/p\u003e","brand":"Winding Stair Bookshop","offers":[{"title":"Default Title","offer_id":32412401598547,"sku":"","price":12.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0272\/0691\/0035\/products\/contagion.jpg?v=1614020240","url":"https:\/\/winding-stair-bookshop.myshopify.com\/products\/the-rules-of-contagion-why-things-spread-and-why-they-stop","provider":"Winding Stair Bookshop","version":"1.0","type":"link"}